NHK Educational TV “Aokiiro”
Kurikaeshi no Uta
The Kurikaeshi no Uta logo was designed to reflect the unique “routine sounds” expressed by each artist. These individual elements come together—repeating, overlapping, and harmonizing—to form a joyful melody, capturing the spirit of the segment in a single visual.
Kurikaeshi no Uta by ROUTINE RECORDS uses the “tones” of repetitive behaviors—routines that may appear unusual or eccentric at first glance—as a way to explore and express the unseen inner landscapes of people with disabilities through music and animation.
We also created a music video version of Kurikaeshi no Uta, weaving together the personal stories of four artists under contract with Heralbony into a single song.
